KNOCKNOCK is a full service kitchen and bath design and build company, offering cabinets inspired by Italian design, built by American cabinet makers in here the Bay Area. It's a concept developed by Nadja Pentic, the founder.
Prior to developing KNOCKNOCK, Nadja owned and operated an Italian showroom in San Francisco for 10 years. While working with the Italian market Nadja gained a deep understanding of the European approach to home design, while also becoming aware of the challenges in servicing the American market with European products. In creating Knocknock, Nadja's goal was to combine the best of both worlds she was working in.
Her work is a unique blend of European minimalist aesthetics, American quality, and a personalized, one-on-one approach with a superior level of customer service. From the Italians she learned design, ergonomic sensibility, passion for great engineering and hardware, and responsibility to Earth. From the American market she adopted the commitment to quality, and the ability to customize and adapt.
Nadja was born in Croatia and moved to this country to attend the University of Arizona. After graduating with a Fashion Merchandising degree, she spent 11 years working in the fashion industry as a production manager, travelling the world and gaining international experience in production management and sourcing. She took these skills into her next challenge, opening an Italian kitchen showroom in San Francisco and Lafayette. With the help of her family, ran two retail stores and managed the west coast retail operations for Scavolini, a major Italian kitchen manufacturer.
After 10 years of working with imported cabinetry and furniture, Nadja created Knocknock, making her vision of providing greater value to her clients through customized designs and locally built cabinetry a reality.
With greater control over the process, Nadja now runs a more manageable operation from her home in Oakland CA, which allows her to spend more time with her son.
When she is not focusing on her design work, Nadja enjoys spending time with her friends, meditating, and experimenting in new ways to prepare and store food.